In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. In 2018, approximately 281 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 347 billion daily e-mails in 2023 As we all know mostly of people today are using frequently in mobile phone daily, like checking and update their status in social media, browsing interested content, watching shared entertainment, shopping online and checking their emails daily whether it’s informative message or follow up messages from an eCommerce or any business encourage to buy from them. And we have seen people check their email constantly in their Mobile devices That’s why email marketing is important to your digital marketing in your business. Now here’s the below 8 Reasons why email marketing is important for your digital marketing 1. Generates website traffic Using an email, you can generate more traffic to your websites, creating strong online presence advantage too. Now , let’s see if you’re having thousands of contact list and just even a small percentage of your click through rate of your blogs post, your ecommerce or what so ever your goals is ,still you have got more engage I your websites link input in your email. 2. More effective for customer acquisition than social media Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013. Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online. 3.Economic and Cost Effective It’s because you can reach your thousand leads, prospects In your email list with less expense and its effectively proven by some small businesses, it allows to send large volume of people with single message. 4.Personalized and Customizable In sending emails to your leads and prospects list, you can make it personalized, you can create different templates style to make your audience engage and attract to your message .it allows you to let you address your audience by personalizing their names individually, Even in the subject line to create engaging open rate. 5.Increase your brand awareness By capturing and building email list of your audience, and they become your subscriber ,and sending them with your newsletter, blog post, updates of your business, offer and any valuable goals you are doing, the more you get their attention by email, the more they know you and the more chances they will buy or doing business with you. Due to your strong online presence engagement using email marketing. 6.Measurable All marketer or business owner, are probably well aware of all the numbers you have to deal with in terms of account spending. Email marketing makes accounting and measuring quite easy. Most email marketing service provider gives an access to critical numbers like below to let you know and scaling your email campaign
For me, email marketing is very easy to use it allows you to send and share on social media, to your website, to your list; even you have thousands of it. 8.Building relationship and credibility As we go along sending emails to our audience by using personalize and customizing intended to them individually, it will give the more interest and get their attention which makes you stand out in your competition, and the more online presence you will get. Credibility is that badge of authority and trust that people give you. It’s that badge that helps you stand out from the noise of competitors and cluttered email boxes. Building credibility for your brand through email isn’t difficult. You just have to keep your communication honest and authentic and show your expertise in your domain. Get my Latest FREE ebook here ![]() Get my Latest FREE ebook here *helping you to understad how online business works. *understand the basic online marketing Creator: Benever JunioAn online Marketer, digital Marketing Specialist and Entrepreneur
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2/9/2023 12:04:50 am
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benever c junio@imbenever Digimarketing freelancer for Digital and social media marketing. Archives
February 2023
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